Ever wondered how technology is changing the way we plan and pull off events? We did too, so we sat down with Will Curran, the founder of Endless Events and Head of Klik at Bizzabo, to chat about how wearable tech, AI, and sustainability practices are making event experiences better from start to finish.
Will shared some great examples of how tools like smart badges and other wearables are changing the game when it comes to networking, engagement, and event analytics. These gadgets are quickly becoming must-haves for anyone who wants to create more personalized and impactful events. If you're looking to stay ahead of the curve, keep reading – we've got some practical tips on using wearable tech and AI to enhance every stage of your event, from planning to execution and beyond.
Expert Insights:
Wearable Tech: Changing the Way We Network and Go Green
Wearable tech is completely transforming how people connect at events while also helping us go green. Unlike the old-school name badges, these new smart devices with Bluetooth and LED capabilities make swapping contact details a breeze, making networking more dynamic and fun.
“People love this. Our studies show that wearable tech can boost networking by 250% because it just makes it so much easier for people to connect.” - Will Curran
And it’s not just about networking. These smart badges provide loads of useful data on how attendees move around and engage with different parts of your event. As Will explained,
“Since it’s a Bluetooth-enabled device, we can set up virtual zones inside a venue. When someone with a badge enters these areas, we know they’re there.”
This kind of data is gold for improving future events and enhancing the overall experience for everyone involved.
Plus, the reusable nature of these smart badges helps cut down on waste, which is a big win in a world where sustainability is top of mind.
“Events generate a lot of waste, by using smart badges, we’re not only making the experience better for attendees but also significantly reducing our environmental footprint.” - Will Curran
Quick Tips to Get Started:
Use smart badges to boost networking and engagement while keeping things eco-friendly.
Tap into the data from wearables to understand attendee behavior and improve event layouts and content.
Create memorable moments with LED features on badges that add a bit of flair to your event.
AI: Elevating Event Planning, Engagement, and Content Delivery
When you pair AI with wearable tech, the possibilities for enhancing events are endless. AI’s true power comes from its ability to sift through all the data collected by these wearables, helping you boost engagement and deliver better content, especially in hybrid and virtual events.
“Imagine AI not just giving you raw data about where people are, but actually showing you trends – like how most of your attendees went from one session to another, which tells you what they’re really interested in.” - Will Curran
This kind of insight lets you make real-time tweaks to your event, leading to happier attendees and a better return on investment (ROI). AI also shines in post-event content delivery, making it easy for people to access key information through on-demand options and AI-generated summaries. As Will put it,
“Hope you recorded everything so I can watch it at home. But even better, use AI to summarize all the key points I might’ve missed.”
Pro Tips for Using AI:
Leverage AI tools to analyze data from wearables and pinpoint what your audience cares about.
Make adjustments in real-time based on AI insights to keep your attendees engaged.
Use AI after the event to refine strategies, boost ROI, and keep people coming back.
Record all sessions and make them available on-demand, using AI to create short, engaging summaries.
“Events are essentially a data play. You should be feeding as much data as possible back into your overall marketing strategy.” - Will Curran
By integrating wearable tech and AI into your event strategy, you’re not just enhancing engagement and going green; you're also making your event planning more efficient. Will’s insights give event pros like you practical steps to create more personalized, engaging, and sustainable events that stand out.
So, ready to take your events to the next level? Embrace these tech tools and watch the magic happen!
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